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Personal Finance is More Personal Than it is Finance
By Timothy Maurer, CFP®
Roth IRA, 401k, life insurance, income taxes, estate documents, stocks, bonds, mutual funds, asset allocation…dollars…money…
These words might evoke some thoughts or feelings, but they’re not actually meaningful unless they’re used in conjunction with… you. They’re not independently and inherently good—or bad—until they’re viewed within the context of life… your life.
Most financial planners and financial publications have a tendency to create preconceived “laws” that mandate certain courses of action designed “to make your life better.” These presumptions are typically well intended, but they are rarely offered with a foundational understanding of who YOU are. Without that understanding, there is no wonder why it is estimated that 80% of the financial planning recommendations that are rendered are never implemented.
This is where the conversation begins in The Financial Crossroads: The Intersection of Money and Life. This book is a collaboration that I’ve undertaken with the international best-selling author, Jim Stovall. Jim wrote The Ultimate Gift, a book where life is the subject and money has a prominent role. We came together to shed new light on your personal finances at a time where most Americans have more questions than answers.
Financial planning doesn’t start with a financial planner’s recommendation and it doesn’t end with you changing your 401k allocation. It starts with YOU understanding your personal principles and goals in life and ends the day you spend your last dollar… hopefully many years from now.
Learn more about The Financial Crossroads at www.TheFinancialCrossroads.com.
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